Social media is a cheap and powerful tool that small businesses shouldn’t overlook. Social channels can be used for everything from customer service to marketing.Since social media users love the video, social media video marketing is accessible, affordable, and it’s a smart move for every small business. It’s also one of the easiest ways to increase consumer awareness of your brand and engage customers.
If you’re not sure where to start with social media video marketing, here’s a rundown of the top social media channels you can use to boost your brand with video.sharing a platform, and unlike other social media networks, it only hosts videos. With more than 1 billion users, it’s a great place to market your business. According to Hub spot’s State of Inbound Marketing, about 48 percent of all marketers plan per cent You Tube to their marketing strategy in 2018.
Signing up for a YouTube account is simple and can be done by logging into a Google account. Once you sign up, you can customize your business channel with channel art, a header and a profile picture.Once your channel is ready, you can start uploading videos and interacting with other users.
Only a handful of technologies could measure up to the internet in terms of the impact it had on the way small companies operate. All of a sudden, the majority of these locally-operating businesses were transported onto the global market, where they now had to struggle for survival against others of their kind.
Luckily, the world wide web has also given these companies a some new of means of dealing with this new competitive environment. Among the tools at their disposal, social networks are the ones that are seeing the most use. Companies of all sizes utilize social media to enhance their online standing in a number of ways, allowing them to acquire a more significant share of the market.
Not all companies have managed to leverage the power of social media to their advantage. Usually, this is due to limitations in terms of time, staff, and resources that are common among small businesses. With that being said, even a small business operation can find a way to utilize social media in their favor.If you want to know more about this topic, you can scroll down and check out our short guide on social media marketing basics for small business.