Hitech’ Diamond’ Jewellery

What if that expensive diamond necklace you bought also becomes a bracelet?

Or a glittery pendant that can also be worn as ear studs? Giving a whole new dimension to concepts in jewellery making, Kirtilals has come up with a breathtaking collection of bespoke diamond jewellery that’s not just about the aesthetics or ornamental value, but also multi-utility and functionality of the piece.The collection is a precursor to how jewellery is becoming more than just an ornament the world over. Every single thing you wear is being made into something functional. Necklaces are engineered to become more than a string of diamonds to be worn on the neck,” says Monish Kannan, the Production Manager at the Coimbatore plant of Kirtilals, who has also conceptualised and executed the collection. “The process of making versatile jewellery is complicated.

It’s like a crossover between engineering and jewellery making.” The brand has launched over 100 designs in the first set of collection, of which nearly 50 have been displayed at the Madurai showroom. “Since Madurai is a traditional place where people buy a lot of jewellery, we wanted to test the grounds for an avant-garde collection like this,” says Natarajan, General Manager.Multi-functional jewellery is a value addition for people who spend so much on buying diamonds. If suppose you buy a pendant for over Rs.1,00,000, how cool if it also becomes ear studs? All you have to do is to unscrew and put the piece back in a different fashion. You get to wear the same piece in various ways for different occasions.” Magnetic bangles is another concept where a set of thin bangles can be worn as a single thick kada or vice verse. The collection contains rings, earrings, chains, pendants and bangles that are lightweight, unique and modern. The price range starts from Rs.40,000 upwards.

The indian gems and jewellery industry has come a long way from the traditional manual cutting and polishing to adopting hi-tech, speedy and effective software, much to the envy of its counterparts in China, Belgium, Hong Kong and Italy. The last few years have seen an emergence of the tech-savvy diamond industry, always ready to adopt new technologies in order to reduce dependence of skilled workers who are in short supply and increase manufacturing costs. ..

Gems and Jewellery Export Promotion Council (GJEPC) and Indian Diamond Institute (IDI) had jointly prepared a detailed project report (DPR) for setting up CFCs in 13 centres — Surat, Navsari, Ahmedabad, Amreli, Bhavnagar, Botad, Visnagar, Junagadh, Jasdan and Deesa– across the state. The project was sanctioned by central government under the 12th Five Year Plan at the total cost of Rs 50 crore.
Gujarat processes Rs 90,000 crore worth of polished diamonds per annum. Surat contributes 80 per cent of diamond manufacturing, while the rest is done in other centres. Around 80 per cent of the units in these small centres in Saurashtra, Ahmedabad and north Gujarat do job work for the big and medium units in Surat.

In the past few years, many small diamond manufacturers and workers have shifted to their villages in Saurashtra, including Bhavnagar and Amreli, where they have set up small units following round-the-clock supply of electricity under the state government’s Jyotirgram scheme.
Industry sources said diamond manufacturers in centres other than Surat are lagging behind when it comes to processing diamonds using hi-tech machines. Small players are not in a position to invest lakhs of rupees for installing modern technology for diamond polishing and jewellery making.

“Diamond units operating in small centres across the state are using old and outdated technology, which was used in Surat 15 years ago. The productivity and quality of work is compromised. Through the common facility centres we want to provide a platform to diamond manufacturers to make use of modern technology and increase their productivity at par with global standards,” executive director, GJEPC, Sabyasachi Ray said.Chandrakant Sanghavi, regional director, GJEPC said, “The common facility centres will provide all the facilities to small diamond manufacturers such as planning of rough diamonds, laser marking, computer-aided design (CAD) for jewellery making etc. on job work basis.

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