Paris Hilton is full of surprises. In beauty news we never saw coming, she’s just added skin care expert to her ever-growing resumé. The actress/DJ/singer/designer has officially dropped a new anti-ageing skin care line called ProD.N.A – and we’re intrigued.
While Paris is not a new contender in the cosmetics industry (ICYMI, she already has a whopping 25 perfumes under her belt), skin care is something she’s reportedly always been passionate about.
In a press release, Hilton’s team declared that she’s, “literally met with world-renowned chemists and scientists to tackle select beauty concerns.”
And while minimalist isn’t exactly a word we’d use to describe Paris, her sleek new skin care line (check out how un-Paris-looking the packaging is!) consists of four products: Lift and Firm Eye Cream, Advanced Recovery Serum, Dual Action Cleansing Gel and the Face and Décolletage Cream.
Each product contains a “Genomatrix” complex using enzymes sourced from microalgaes in the Mediterranean Sea – together they help halt premature ageing by repairing cells, improving elasticity fine lines and dullness.
In true Paris fashion, the line also includes some very interesting/somewhat glamorous-sounding ingredients such as “diamond powder” which targets discolouration, “caviar lime” for exfoliation and “white truffle extract” to reduce fine lines (and here we were wasting it on our pasta!).