The Consumerization Of Business Software

Business software used to be dowdy and unintuitive. That’s still the case in some industries, but in recent years, many SaaS solutions have taken on a look and feel that is clearly focused on the user experience. Features that were once only seen in gaming and social media are seeping into business products, and competing products are increasingly similar in interface design.

While business software ecosystems are still popular, the ability to integrate with third-party solutions and use SaaS products across different devices is becoming the norm. As a side effect,  developers are tasked with creating products that are as easy to use as simple, lightweight apps but as powerful as legacy enterprise software. Meanwhile, businesses are feeling pressure to replace older, traditional business systems with streamlined SaaS products.

Understanding how technology has been adopted thus far can give us insight into the tech trends we’re seeing today and help us predict what’s coming next. Here’s how the worlds of consumer software products and business software products collided, resulting in a landscape of increasingly homogeneous and user-friendly products that bridge the gap between B2B and B2C.


Simply put, the Consumerization of Software is all about making things easier.Think about your own life. At home, we use mobile apps to connect with loved ones, manage our grocery lists, and even order pizza. Why? Because they make our lives easier. They save us time and money.

Our workforce is now coming to the office with that same ease-of-use mindset and because of this, we have seen a shift in expectations around software. Your employees want intuitive, usable, and beautifully designed applications. And they don’t just want them in their personal lives, they want them professionally. Software today must meet the standards of user experiences that engineers have in their everyday lives–think about popular fitness apps, banking apps, or even parking apps. Systems design is steering away from the overly complicated and moving toward the user-friendly, and much of this will be driven by Millennials.

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